Aosu Store Privacy Policy
Last updated on March 10, 2026
Aosu Life Pte Ltd and its affiliates (collectively, “Aosu”, “we”, “us”, or “our”) respect your privacy. This Privacy Policy describes the processing of personal information that is provided, collected, or shared on https://www.aosulife.com/ and any other interaction related to our business services (collectively, the “Site”). It also describes your choices about the collection, sharing, and use of your personal information.
This Privacy Policy provides a general overview of our privacy protection principles. For detailed information on how we tailor our privacy practices to comply with specific jurisdictions, please refer to our Regional Privacy Provisions.
1. What information do we collect
Personal information is information that can be used to directly or indirectly identify you. Personal information also includes anonymous information that is linked to information that can be used to directly or indirectly identify you. Personal information does not include information that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
We will only collect and use personal information which is necessary to comply with our legal obligations or to assist us in administering our business and providing you with the services you request.
We collect information from you when you register on our Site, place an order, subscribe to our newsletter or respond to a survey.
- Account Registration and Authentication: When registering on or signing in to our Site, you may be asked to provide your e-mail address, password and country/region. You may, however, also visit our Site anonymously.
- Order Placement and Transaction: When ordering on our Site, you may be asked to enter the following information: your name, e-mail address, mailing address, selected shipping method, billing address, and payment card details (collected and stored by our third-party payment processor on our behalf, and Aosu stores only the last four digits of your payment card and the expiration date).
- Order Cancellation and Return: If you wish to cancel an order, request a return, or apply for a refund, we may process your email address, order number, tracking number, and refund account details.
- Marketing and Promotions: When subscribing to our newsletter or redeem promotional offers and discounts on our Site, you may be asked to enter your e-mail address, bank / PayPal account, depending on the specific terms of relevant marketing / promotions. If you wish to refer a friend to receive a discount, you will also be required to provide their name and email address.
- Customer Support: When engaging with our online customer service or live chat, we may collect your email address, phone number, account, SN code and the details of your inquiry so that we may assist you effectively.
- Automatic collection: Identifiers such as cookie identifiers, device identifiers, and IP addresses may be collected automatically when you interact with our website through cookies or similar technologies.
For details regarding the processing of personal information related to your use of our products, please refer to the Privacy Notice published in the accompanying mobile app.
2. What do we use your information for
We use the information you provide to us for the specific purposes for which you provide the information, as stated at the time of collection, and as otherwise permitted by law. The information we collect from you may be used in the following ways:
- To personalize your experience (your information helps us to better respond to your individual needs)
- To improve our website and your shopping experience (we continually strive to improve our website offerings based on the feedback we receive from you)
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To process transactions including executing your payments and delivering the purchased products or services requested
- To administer a special promotion, survey, activity or other Site feature
- To send periodic emails (the email address you provide for order processing may be used to send you important information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.)
3. Legal basis for processing personal information
We process your personal information in accordance with the laws and regulations applicable to your specific jurisdiction.
If you are located in the European Economic Area (“EEA”), our processing of your personal information will be based on the following: To the extent that we obtain your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). If the processing of your personal information is necessary for the performance of a contract between you and us or for taking pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b). Where the processing is necessary for us to comply with a legal obligation, we will process your personal information on basis of GDPR Article 6(1) lit. (c), and where the processing is necessary for the purposes of our legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f).
4. Your rights
Depending on your location, you may have the right to:
- Access and receive a copy of your personal information
- Correct inaccurate information
- Delete your personal information
- Restrict or object to our processing of your personal information
- Data portability
- Withdraw consent (where processing is based on consent)
To protect the privacy and the security of your personal information, we may request information from you to enable us to confirm your identity and right to access such information, as well as to search for and provide you with the personal information we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain.
If you have any questions about this Privacy Policy, or if you would like to exercise your data protection rights, you may send us an e-mail to privacy@aosulife.com. We will respond to your request in a reasonable timeframe.
5. How do we protect your information
You are responsible for your own username and password safety and security on aosulife.com. We recommend choosing a strong password and changing it frequently. Please do not use the same login details (email and password) across multiple websites.
That said, we do implement a variety of security measures including offering the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.
6. Do we use cookies
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you have allowed it via your settings). This enables the sites or service providers systems to recognize your browser and capture and remember certain information.
We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools for you in the future.
We may contract with third-party service providers to assist us in better understanding our Site visitors. These service providers are however not permitted to use the information collected on our behalf except to help us directly conduct and improve our business. We use, for example, Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to help us better understand how users engage with our website. Google Analytics uses cookies in order to collect information on the usage of our website. This information is used to compile reports and create services to help us improve our website and the services associated with it. The reports disclose website trends without identifying individual visitors. The information generated by the Google cookie about your use of our website (including your IP address) may be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
On some pages of our website, third parties that provide applications through our website may set their own cookies in order to provide services, track the success of their applications or customize applications for you. For example, when you share content using a social media sharing button such as Facebook or X, the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies nor can the third parties access the data in cookies used by us.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings.
7. Do we disclose any information to outside parties
We do not sell, trade, or otherwise transfer to outside parties your personal information. This does not include trusted third parties who assist us in operating our website, conducting our business, executing payments, delivering purchased products or services, sending you information or updates or otherwise servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law or legal process, enforce our Site policies, or protect your or other’s rights, property, or safety.
8. How long do we retain your information
We will retain your personal information for as long as it is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by tax, accounting or other applicable laws and requirements.
Your personal information may be transferred to and processed in countries outside your country of residence, including Singapore, the Philippines, Germany and the United States, in order to provide our services. We will only transfer your data to the extent necessary and ensure that such transfers are conducted securely.
We ensure all such transfers are governed by appropriate safeguards, such as the European Commission's Standard Contractual Clauses (SCCs), to provide a lawful basis for the transfer and ensure your data is protected.
9. Minors’ data
Our products and services are intended for adults with full legal capacity and not designed for or provided to minors (especially children aged 14 and under). Should different age standards exist in the user's country of residence, those local standards shall prevail. We do not proactively collect or process any personal information or behavioral data known to belong to minors.
10. Updates
This Privacy Policy may be updated periodically to reflect changes in our practices. We will post a notice on our website and may notify you via email of significant changes. We will indicate the date of the most recent update at the top of this Privacy Policy.
Regional Privacy Provisions
California Consumer Privacy Disclosure Page
This section supplements the information above for California residents under the CCPA/CPRA.
This California Consumer Privacy Disclosure Page ("California Disclosure") supplements the Privacy Policy and applies solely to California residents. This California Disclosure is provided in accordance with the California Consumer Privacy Act of 2018 ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and any terms defined in the CCPA/CPRA have the same meaning when used in this California Disclosure.
1. Categories of Personal Information Collected and Disclosed
The following table outlines the categories of personal information we have collected, disclosed for a business purpose, or "shared" for cross-context behavioral advertising (as defined by CPRA) in the preceding 12 months:
| Category of Personal Information | Collected | Disclosed for Business Purpose | “Shared” for Cross-Context Behavioral Advertising |
|---|---|---|---|
| Account credentials (email address, password) | Yes | Yes (storage service providers) | No |
| Contact information (name, email address, mailing address, billing address) | Yes | Yes (logistics service providers) | No |
| Transaction information (order number, shipping method, order details) | Yes | Yes (payment service provider, logistics service providers) | No |
| Payment card details (processed by third-party payment processor; last four digits and expiration date stored by Aosu) | Yes | Yes (payment service provider) | No |
| Customer service information (email address, phone number, SN code, and inquiry details) | Yes | Yes (customer support service providers) | No |
| Marketing subscription information (email address, name) | Yes | Yes (marketing service provider) | No |
| Identifier (e.g., IP address, cookie identifiers, device identifiers) | Yes | Yes (analytics providers and advertising service provider) | Yes (advertising service provider) |
We do not "sell" personal information as traditionally defined.
Based on your consent, the cookies we use may share your personal information for certain cross-context behavioral advertising. You may exercise your Right to Opt-Out of Targeted Advertising by clicking the "Do Not Sell or Share My Personal Information" link
2. Purposes of Collection and Disclosure
We collect and use the categories of personal information listed above for the following purposes:
- To provide and maintain our services (e.g., processing payments, delivering products);
- To communicate with you (e.g., customer support, marketing communications);
- For security and fraud prevention;
- For research and development;
- To comply with legal obligations or legal process requirements;
- For short-term, transient use (e.g., contextual ad customization).
3. Your Californian Resident’s Rights
In addition to the rights listed in the Privacy Policy, you have the right to:
- Opt-out of Sharing Personal Information for Cross-context Behavioral Advertising by clicking the "Do Not Sell or Share My Personal Information" link "Do Not Sell or Share My Personal Information"
- Opt-out of the Selling Personal Information. As stated, we do NOT sell your personal information.
- Limit the Use of Sensitive Personal Information: We only use sensitive personal information (i.e., the combination of your account and password) to provide the service you requested, for security, and other exempt purposes. Therefore, we do not offer a limit use right for this data.
- Non-Discrimination: You will not be discriminated against for exercising your rights.
To Exercise Your Rights: California residents may submit a request by emailing privacy@aosulife.com.
EEA/UK Residents Privacy Disclosure Page
This section supplements the information provided above for residents of the European Economic Area (“EEA”) and the United Kingdom (“UK”).
This EEA/UK Privacy Disclosure (“EEA/UK Disclosure”) supplements the Privacy Policy and applies solely to individuals located in the EEA and the UK. This EEA/UK Disclosure is provided in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (“EU GDPR”) and the UK General Data Protection Regulation (“UK GDPR”), together with the UK Data Protection Act 2018. Any terms defined in the EU GDPR or UK GDPR have the same meaning when used in this EEA/UK Disclosure.
- DPO: privacy@aosulife.com




























